The weekend is not over, even if you think that Activision’s marketing strategy is over with the recent YouTube/Twitch/Instagram teases. Activision has been employing some of the most unique marketing strategies ever employed to a video game. I mean, you have in-game advertisements going on in Call of Duty: Black Ops 3’s Nuk3town map…
https://www.youtube.com/watch?v=ttnFwleIRtw
Nuk3town is free to everyone, will rotate in main playlists all weekend, so anyone playing Black Ops 3 are seeing all these leaks. There are more and more Easter Eggs being found in Nuk3town as we get closer and closer to the World Reveal of Infinite Warfare…
Black Ops 3 Easter Eggs leads to Infinite Warfare
More Black Ops 3 Easter Eggs leads to Infinite Warfare
Treyarch updated the Nuk3town map with a new hotfix that would tease players with a new soundbyte from Infinite Warfare…
https://www.youtube.com/watch?v=iGrBE8xoBow
The Call of Duty YouTube account updated their channel with the following teaser trailer…
That’s not all. Activision created a page, but is one of the most unique marketing strategies ever. CODMessenger is a page that treats itself as if it’s a bot… This bot is responding to Facebook members with mission debriefings, here’s an example below…
Call of Duty Messenger on FaceBook
Why is this important? Facebook has a separate app for mobile users called “FB Messenger” so this page is reaching just about every single Call of Duty fan that likes the page that uses a phone or tablet or other mobile technology. This has a much, much larger reach than normal Facebook pages right now.
I think that’s enough information to digest for now. See you soon!
