On November 8th, 2011, Modern Warfare 3 has been released to retailers nationwide, and worldwide. Hundreds, thousands of eager Call of Duty fans stood in line for Modern Warfare 3, and has shattered day one records once again. Activision goes on the record to making sure we all understand the size and scope of Call of Duty’s World-Wide launch.
It was on television commercials, it was in the news, it’s on Redbox kiosks nationwide, and eager fans talked about MW3 that day. Everyone participated in the largest entertainment launch of our time!
Global Pre-Orders Shatter Records; Retailer Midnight Release Parties Besieged By Eager Gamers
Promotional Partners Xbox 360, Jeep, And Mountain Dew Add To The Onslaught
After a year of anticipation, after the breakout success of the first-ever Call of Duty XP live fan event, and after pre-order numbers that toppled even those of 2010’s mega-seller Call of Duty: Black Ops, the ultimate shot has at last been fired. Call of Duty: Modern Warfare 3 is now available at retail worldwide. Also launching today alongside MW3, is the revolutionary new social gaming network Call of Duty Elite, conceived expressly to help Call of Duty’s 30 million devoted fans Play Together Better.
Activision’s Call of Duty: Modern Warfare 3 kicked off its worldwide invasion at midnight as gamers crashed launch parties at over 13,000 retailers from Sydney to London to New York City, intent on being among the first to pull the trigger on the title dubbed “the most anticipated video game in history” by GameStop’s Senior Vice President of Merchandising, Bob McKenzie. “This watershed launch extends the legacy of the franchise like no other previous release,” said Eric Hirshberg, CEO of Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI). “Combining the narrative punch and gameplay innovations of the next chapter in the Call of Duty: Modern Warfare series with the unique services of Call of Duty Elite will bring Call of Duty gamers together in a cohesive, fan-focused environment like no other.”
Co-developed by Infinity Ward and Sledgehammer Games, Modern Warfare 3 delivers a full assault on gamers’ senses, including an intense single-player campaign that picks up immediately following the events of Call of Duty: Modern Warfare 2 and escalates into World War 3, as well as groundbreaking upgrades to the beloved Special Ops like the all-new Survival Mode. Special Ops serves as the perfect springboard to Modern Warfare 3’s re-imagined multiplayer, featuring the series’ trademark visceral gun-on-gun combat, a revamped pointstreak system with the introduction of “Strike Packages,” devastating new modes like “Kill Confirmed” and other gameplay enhancements, new features and a bevy of new weapons, equipment, and perks.
Gamers can ratchet up the excitement even further with the Xbox 360 Limited Edition Console package, featuring a console with custom Call of Duty MW3 artwork, a 320GB hard drive, two wireless controllers, custom Modern Warfare-inspired system audio and a copy of the game.
Call of Duty Elite, from developer Beachhead Studio, is a comprehensive social gaming network and offers a deep and innovative free service for all registered Call of Duty players to Connect, Compete, and Improve. Call of Duty Elite provides “always-on,” universal communication between the platform and the game. Players can access Call of Duty Elite via mobile, web, or console—to connect with friends, plan matches with their Clan or social Group, configure load-outs, access comprehensive stats and interactive heat maps, and much more. Since Call of Duty Elite was developed alongside Modern Warfare 3, many of the features offer seamless interaction between the service and players’ in-game experience, including the ability to customize loadouts and sync them to the game, customize in-game Clans, upload HD videos, and find new friends from social Groups in-game. Call of Duty Elite’s premium tier adds the Modern Warfare 3 DLC delivered monthly throughout the 9 month DLC season, a constantly updated Program Guide of daily competitions for virtual and real-world prizes, exclusive clan leveling and competitions, access to the hotly anticipated Call of Duty Elite TV and more. Annual membership is available for $49.99, less than $5 per month. Many features of Call of Duty Elite are also backwards compatible with Call of Duty: Black Ops, and will also support future enabled versions of Call of Duty with one integrated platform.
Friday Night Fights, from executive producers Ridley Scott and Tony Scott and director RJ Cutler, debuts this Friday, November 11th on Call of Duty Elite TV. Friday Night Fights features real-life rivals taking it to the mat in Call of Duty: Modern Warfare 3 multiplayer. Additional original programming from digital content and production studio DumbDumb, the brainchild of Will Arnett and Jason Bateman in partnership with Ben Silverman’s multimedia powerhouse Electus, is in the pipeline. View the complete Call of Duty Elite TV programming schedule at www.callofduty.com/elite.
Following the phenomenal success of the first-ever Call of Duty fan celebration Call of Duty XP, Jeep, Mountain Dew, and Xbox 360 have continued to support Activision and the Call of Duty: Modern Warfare saga. For the second year in a row, the Jeep brand will produce a 2012 Wrangler Call of Duty: Modern Warfare 3 Special Edition vehicle for fans. While Mountain Dew is driving the Call of Duty: Modern Warfare 3 “Rank Up Your Game” Double XP promotion — where fans get Double XP time in the game with every purchase of specially marked packages of DEW. These partnerships are components of an amazing multi-million dollar marketing blitz that promises to make an already historic entertainment launch even more memorable.
Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language and is available now for the Xbox 360 video game and entertainment system from Microsoft, PlayStation 3 computer entertainment system, and Windows PC. Call of Duty: Modern Warfare 3 for the Nintendo Wii, developed exclusively for the platform by Treyarch, is also available for a suggested retail price of $49.99. Call of Duty: Modern Warfare 3: Defiance for the Nintendo DS™, developed exclusively for the platform by n-Space, is rated “T” (Teen) by the ESRB for a suggested retail price of $29.99.
If that’s not enough for you, here is another press release the following day, talking up the release day earnings:
Shattering its own day-one sales records, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), announced that its highly-anticipated Call of Duty: Modern Warfare 3 has become the biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release, according to Charttrack and retail customer sell-through information.
This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something no other entertainment franchise in any medium has ever accomplished. Last year, in North America and the United Kingdom, Activision’s Call of Duty: Black Ops had estimated day-one sell-through of $360 million and in 2009, Call of Duty: Modern Warfare 2, set day-one records with estimated sell through of $310 million, according to Charttrack and retail customer sell-through information.
On November 8, 2011, millions of fans attended more than 13,000 midnight openings at retail stores around worldwide. According to Microsoft, after just two days, the number of gamers playing simultaneously on Xbox Live set a new peak concurrency record.
“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”
Eric Hirshberg, CEO, Activision Publishing added, “Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you.”
Separately, Activision announced this morning that in support and gratitude for the efforts of American servicemen and women, this Veterans Day it donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that seeks to provide job placement and training for veterans. This latest donation will be added to the $2 million that Activision has already donated to the Endowment, which has provided more than $1.5 million in grants and scholarships to veterans’ organizations across the country since it was conceived by Bobby Kotick in November of 2009.
Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language and is available now for the Xbox 360 video game and entertainment system from Microsoft, PlayStation 3 computer entertainment system, and Windows PC. For more information visit www.callofduty.com/mw3 and www.callofduty.com/elite.
What did you get on Release day? Hardened Edition? Xbox 360 console? The game itself? Tell us your stories!