Millions turned into the NBA Basketball game today only to see this trailer during the commercial break:
I gotta say, that is some great marketing done by Infinity Ward or Activision, making sure the game gets full attention – albeit in a creative, sneaky way. Two thumbs up, boys and girls.
Here’s what Activision had to say about the trailer:
“Everyone on the team is laser focused on making the most gripping experience we’ve ever created,” said Infinity Ward’s CEO, Vince Zampella when the title was announced. “No detail is too small and every finishing touch imaginable is underway to make Modern Warfare 2 our best ever. We can’t wait for our fans around the world to play starting November 10th.”
I swear, its one of the most clever tricks in marketing I’ve seen to date.