I had a discussion on a forum a few weeks ago about the Wii/Wii U name confusion, and how the logo made it really unclear to uninformed customers that it was actually saying "Wii U" and not "Wii [random logo]."
I got the proof of that today. We had been talking about the Wii U with my parents, and today my mom went to the video game aisle to see what I was talking about. She recognized it because I had already told her it was called the Wii U, but she said if I hadn't told her, she would have just thought it was just a logo and was not supposed to be read as a U.
I think this is hurting Nintendo with their brand name confusion. The system already looks close enough to a Wii, the advertised games are close enough to stuff you could find on a Wii, so having "Wii" written in big letters and then a small square logo, it's super confusing if you haven't heard of it beforehand, because surely parents have heard of the Wii, but they can't exactly be expected to have heard of the Wii U as a new generation of Nintendo systems through overwhelming word of mouth.
And even if you were to somehow look at it and know it's called a Wii U, the way the touch-screen controller is prominently featured on the box while the system itself is cowering in fear behind it, is not exactly screaming "new system," more like "yet another fucking Wii add-on."
So what do you guys think? Should they change the logo, change the name, change the way the controller and system are featured on the box, redesign the system... ?