The Call of Duty franchise has earned a new Guinness World Record for the launch of Call of Duty: Black Ops 3.
The UK launch for BO3 saw popular YouTubers, footballers and pro gamers meet in London on 5 November 2015. The event was hosted by Syndicate and streamed through Twitch.
The event beat Halo to be the most watched launch broadcast ever for a videogame.
The broadcast attracted 442,620 unique streams during its two-hour run and peaked with 58,882 concurrent viewers. That makes it the Most watched videogame launch broadcast, beating the figures set by the Halo 5: Live launch broadcast, which had accrued a very healthy 330,000 unique streams 10 days earlier.
The impressive viewing figures further underline the growing roles that the likes of Twitch and YouTube Gaming have for publishers vying for chart supremacy. A week after the Black Ops III launch, a Rise of the Tomb Raider billboard stunt accrued 377,769 uniques viewers across a 24-hour broadcast.
Source: Guinness World Records