Electronic Arts and Microsoft have been partners for years. And they don’t really need to be partners anyway. I mean, Peter Moore left Microsoft for Electronic Arts in 2007. Peter Moore heads the EA Sports division of Electronic Arts. Peter Moore previously held the president of the EA Sports brand, but recently been promoted to Chief Operating Officer of Electronic Arts. The weird thing about this story is that Turn 10, a Microsoft company that develops a racing game called Forza – was blocked from the use of Porsche model cars. Any of the Porsche cars. [source]
This doesn’t make sense to me, at all. Electronic Arts is a major supporter of Microsoft with Xbox 360. Microsoft is a major supporter of Electronic Arts through many exclusive Madden, NASCAR, and other EA Sports brands. I understand that Electronic Arts wants to place a bid for the market leader of simulation racing games on the market over the likes of Gran Turismo and [obviously] Forza. But blocking Porsche from Forza from the other developers will just hurt the racing ecosystem, just as Dan Greenawalt says:
“We’ve always found that we just weren’t willing to block other racing games from having Ferraris outright, as we believed that this would do nothing but hurt the racing ecosystem.”
Good Job, EA, for hurting another sports industry. I mean, the last time you pulled a stunt like this, it was with exclusivity over NASCAR, and to a higher extent; NFL. And NFL isn’t doing so well right now. Not only did the exclusivity to Electronic Arts hurt the football “competition,” from other game developers via complete industry monopoly, then comes a lockout of the entire NFL ecosystem, then a rivalry gone bad:
Not too long afterwards, a murder takes place.
My point here is that companies are too worried over a single car’s exclusivity, than it is to sell a high quality [racing] game. Especially between two companies that are supposedly supporting each other. Might as well withdraw the collaboration because if you’re going to pull a stunt like this, I say, forget collaboration. Forget mutual understnding. Forget it.